Profit Margin Calculator

Calculate profit margin, markup, and selling price instantly.

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What you paid / your cost

What you charge the customer

≥20% margin — healthy 10–19% — watch costs <10% — low margin

What is the difference between margin and markup?

Profit margin expresses profit as a percentage of the selling price. A 33% margin means 33 cents of every dollar you collect is profit.

Markup expresses profit as a percentage of the cost price. A 50% markup means you charged 50 cents more than what you paid per dollar of cost.

Margin % = (Sell − Cost) ÷ Sell × 100

Markup % = (Sell − Cost) ÷ Cost × 100

Example: Cost $100, Sell $150

Margin = ($150 − $100) ÷ $150 × 100 = 33.33%

Markup = ($150 − $100) ÷ $100 × 100 = 50%

The same profit looks bigger as a markup than as a margin. Retailers typically quote markup; accountants and investors typically quote margin. Make sure you know which one your supplier or buyer is using to avoid pricing mistakes.

What is a good profit margin?

It depends heavily on industry. Some rough benchmarks:

  • Grocery / supermarket: 2–5% (high volume, razor-thin margins)
  • Retail clothing: 40–60%
  • Restaurants: 3–9% net margin
  • Software (SaaS): 60–80% gross margin
  • Freelancing / consulting: 50–70%
  • Manufacturing: 10–20%

A margin under 10% leaves very little room for error — one bad month, unexpected cost, or price drop from a competitor can wipe it out. Aim for at least 20% in most businesses to have a sustainable buffer.

How it works

1. Upload

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2. Process

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3. Download

Download your result with one click. Done.

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Works on any device

Fully browser-based. Works on desktop, tablet, and mobile with nothing to install.

Frequently asked questions

Profit Margin % = (Selling Price − Cost Price) ÷ Selling Price × 100. For example, if you sell something for $150 that cost $100, your margin is ($150 − $100) ÷ $150 × 100 = 33.33%.

Related tools

Three calculators in one: find your profit margin from cost and selling price, calculate what to charge given a target margin, or work out the maximum cost to hit a margin goal. All calculations update in real time. Includes a margin vs markup explainer and industry benchmarks. Free, no signup, works entirely in your browser.